gfund.ai is a sports technology company. Matchcast is what we build.
Matchcast answers a question every sports fan has asked at least once this week: where can I actually watch this? The modern broadcast landscape has fragmented into hundreds of streaming services, regional sports networks, free-to-air channels, and rights deals that change by country, by competition, and sometimes by individual match. The cable bundle that used to answer this question has been replaced by a maze. We built Matchcast to be the map.
The promise on the front page is simple: Every match. Every broadcaster. Every country. A fan in Manchester checking where to watch the Lakers should get the same clear answer as a fan in São Paulo checking the Champions League, or a fan in Sydney checking an NRL final. Local time. Local broadcasters. Free-to-air options surfaced when they exist. Affiliate links to paid services when they do not. No paywall on the answer itself — only on the broadcast the answer points to.
That is the entire product thesis. The fragmentation problem has been quietly solved for on-demand entertainment, but live sports is a fundamentally harder shape — rights deals shift by country and by competition, kick-off times collide across timezones, and a single match can be carried by a dozen different broadcasters depending on where the viewer is sitting. Nobody had built a clean answer to that question across every sport, every country, and every match. We are building it.
Finding sports broadcasts should not require six browser tabs, three subscriptions, and a working knowledge of geo-blocking. Our mission is to make the answer to “where can I watch this match?” as immediate as a search query.
Three principles guide the work:
Coverage breadth over coverage depth in any single market. A fan should be able to look up a Belarusian Premier League fixture and a Premier League fixture from the same homepage. Sport-by-sport and country-by-country, we are filling in the map.
Free for users, forever. Matchcast will never paywall match data, broadcaster information, or schedules. The product is supported by display advertising and affiliate revenue from streaming services — never by user subscriptions and never by selling user data.
Honesty about uncertainty. Broadcast rights are messy. Schedules change. Channels are renamed. When we know an answer with high confidence, we say so. When we are inferring from partial data, we mark it. When a broadcaster tells us we are wrong, we fix it the same day.
Matchcast tracks 14 sports across approximately 80 competitions: football (soccer), basketball, baseball, American football, Formula 1, tennis, golf, cricket, rugby league, rugby union, ice hockey, snooker, darts, and Australian Rules football. Coverage spans the leagues fans actually search for — the Premier League, NBA, NFL, MLB, UEFA Champions League, IPL, NRL, AFL, ATP/WTA tour events, all four golf majors, every F1 Grand Prix weekend, the FIFA World Cup 2026 — and extends downward into competitions that rarely get aggregated anywhere else.
Approximately 20,000 matches sit in the database at any given moment, with broadcaster data localized to 120 countries. A user in Brazil sees Globo and SporTV listings. A user in Germany sees Sky Deutschland and DAZN. A user in the United States sees the appropriate regional sports network for their city, when we have it.
Beyond the where-to-watch core, Matchcast surfaces:
Everything is built around a single user behavior: a fan, on a phone, asking a question, needing an answer in under five seconds.
This section matters more than the marketing copy above it, so it gets the most detail.
Matchcast aggregates from a diversified set of authoritative inputs rather than relying on any single feed. The mix spans official league and federation data, electronic programming guides covering broadcasters in every country we serve, schedule aggregators, broadcaster-supplied listings, and our own editorial cross-checks. Each input is weighted by track record, and no individual source is treated as ground truth — a broadcaster assignment only earns a confident display on the site when multiple independent inputs agree.
No single source is treated as ground truth. Instead, every data point — a broadcaster assignment, a kick-off time, a final score — is assigned a confidence score between 0.0 and 1.0 based on how many sources agree and how authoritative each source is. Official league APIs score highest. EPG data scores high when it confirms a scheduled broadcast. Cross-referenced TV guides score moderately. Single-source assertions without confirmation score lowest. The frontend uses these scores to decide what to display, what to caveat, and what to hide entirely.
User behavior feeds back into the system. When a user clicks through to a broadcaster's stream, that click is recorded as an implicit confirmation that the broadcast assignment was at least plausible. Over time, click signals from real fans reinforce or undermine the algorithmic confidence scores. This is the same principle search engines have used for two decades, applied to broadcast metadata.
The pipeline runs on a 22-step daily sync, with live scores polled every two minutes and TV broadcast cross-references refreshed every six hours during sporting events. When sources conflict and the system cannot resolve the conflict with high confidence, Matchcast falls back to showing what it knows rather than guessing — the “honest fallback” principle. A “we don't have a broadcaster for this match yet” message is more useful than a wrong one.
Matchcast publishes original editorial alongside its data. The current library includes 49 guides — explainers covering topics like “the cheapest legal way to watch the Premier League in the United States,” “how Champions League rights work in Germany,” and “what changed when Sky lost the Bundesliga.” These are written in-house, fact-checked against current rights deals, and updated when deals change.
Some principles govern what gets published:
gfund.ai is the operating entity behind Matchcast. The company is establishing Australian Pty Ltd operations and runs the product from a small distributed team.
Privacy is treated as a default, not a feature. Matchcast complies with GDPR for European users and CCPA for Californian users. Consent for advertising cookies is collected through a Google-certified Consent Management Platform implementing Consent Mode v2. No tracking occurs beyond what is required for ad mediation and affiliate attribution. The site does not require user accounts to function — watchlists are stored locally in the browser, not on our servers, unless a user explicitly creates an account.
User data is never sold to third parties. There is no data broker relationship. The business model is display advertising and streaming-service affiliate commissions, both of which work without surveillance.
The product has no subscription tier. There are no plans to introduce one. If Matchcast cannot sustain itself on ads and affiliates, the answer is to improve the product or improve the ad implementation — not to charge fans for information about where to watch a game.
For general inquiries, broadcaster corrections, partnership requests, or press, the appropriate routes are:
Matchcast exists to be a free, transparent, and reliable resource for sports fans worldwide. That commitment shapes every product decision, every data-source choice, and every line of editorial we publish. If something on the site is wrong, tell us. We will fix it.